{"product_id":"primer-mips-helmet-m-l-1","title":"Primer Mips Helmet M\/L","description":"\u003ch2 data-section-id=\"199vjxn\" data-start=\"0\" data-end=\"60\"\u003ePrimer MIPS Helmet Willow Green – Lightweight MTB Helmet\u003c\/h2\u003e\n\u003cp data-start=\"62\" data-end=\"343\"\u003eThe \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eSweet Protection\u003c\/span\u003e\u003c\/span\u003e Primer MIPS Helmet in Willow Green is a lightweight, versatile helmet designed for trail and all-mountain riding. Built with advanced safety technology, it delivers reliable protection, comfort, and ventilation for everyday use on the bike.\u003c\/p\u003e\n\u003ch3 data-section-id=\"17brssn\" data-start=\"345\" data-end=\"373\"\u003eMIPS Protection System\u003c\/h3\u003e\n\u003cp data-start=\"374\" data-end=\"561\"\u003eFeaturing the MIPS (Multi-directional Impact Protection System), this helmet is designed to reduce rotational forces during angled impacts, helping to enhance overall safety on the trail.\u003c\/p\u003e\n\u003ch3 data-section-id=\"awf1oh\" data-start=\"563\" data-end=\"602\"\u003eLightweight Comfort \u0026amp; Ventilation\u003c\/h3\u003e\n\u003cp data-start=\"603\" data-end=\"765\"\u003eEngineered for all-day riding, the Primer helmet offers a lightweight construction with efficient airflow to keep you cool and comfortable on climbs and descents.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1nfpcxd\" data-start=\"767\" data-end=\"795\"\u003eSecure, Adjustable Fit\u003c\/h3\u003e\n\u003cp data-start=\"796\" data-end=\"932\"\u003eA dial-adjust fit system ensures a secure and personalised fit, while the sleek Willow Green finish keeps the look clean and understated.\u003c\/p\u003e\n\u003cp data-start=\"796\" data-end=\"932\"\u003e56-59cm\u003c\/p\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"934\" data-end=\"952\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"953\" data-end=\"1139\"\u003e\n\u003cli data-section-id=\"2yuke5\" data-start=\"953\" data-end=\"1003\"\u003eMIPS technology for enhanced impact protection\u003c\/li\u003e\n\u003cli data-section-id=\"n9e3ri\" data-start=\"1004\" data-end=\"1052\"\u003eLightweight construction for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"z6zpxa\" data-start=\"1053\" data-end=\"1090\"\u003eOptimised ventilation for airflow\u003c\/li\u003e\n\u003cli data-section-id=\"12sb075\" data-start=\"1091\" data-end=\"1116\"\u003eAdjustable fit system\u003c\/li\u003e\n\u003cli data-section-id=\"1jd8j2t\" data-start=\"1117\" data-end=\"1139\"\u003eMatte Black finish\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sweet Protection","offers":[{"title":"Willow Green \/ ML","offer_id":53280035144023,"sku":null,"price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/7277\/3719\/files\/Primer-Mips-Helmet-M-L-0020.avif?v=1775844748","url":"https:\/\/www.sampledrop.co.uk\/products\/primer-mips-helmet-m-l-1","provider":"SAMPLE DROP","version":"1.0","type":"link"}